Pepsi-Know+Your+Roots


 * __Project Name and Source:__** Pepsi: Know Your Roots 6th grade ELA/Social Studies


 * __Project Idea:__** Students will do a historical company study on Pepsi Cola. They will then use this information to create a new advertisement based on historical references and facts. Students will then also create a prezi showing a timeline of significant events using images and data. These two products will be used to create a persuasive letter explaining to the corporate officers why they should adopt their particular advertisement campaign.


 * __General Content:__** Reading comprehension, gathering data, presenting claims, using and presenting multimedia, argumentative writing, creating a position (stance), identifying and appealing to an audience.


 * __Driving Question:__** How can we as New Bern citizens design a marketing plan to increase public knowledge of Pepsi’s local history?


 * __Major Products:__**
 * 1) Create a Prezi showing a timeline of images and data to represent Pepsi’s historical roots in New Bern.
 * 2) Create an advertisement promoting the knowledge of Pepsi Cola’s history by referencing historical information.
 * 3) Create a new slogan based on a classic slogan from Pepsi Cola.
 * 4) Write a persuasive letter to the corporate officers of Pepsi explaining at least three main reasons they should adopt your advertising campaign.




 * Project Teaching and Learning Guide ||
 * **Project: Pepsi: Know Your Roots ** ||
 * **Major Product(s) and Presentation **
 * **Major Product(s) and Presentation **

 students need to complete |||| **Knowledge and Skills Needed by Students ** to successfully complete major

 products and presentations |||| **Scaffolding / Materials / Lessons to be Provided ** by the project teacher, other teachers, experts,

 mentors, community members ||
 * 1. Create a Prezi presentation showing a timeline of events of Pepsi's local history.

2. Create an advertisement designed to raise public awareness of Pepsi's local history. || Basic knowledge of how to navigate Prezi and create a simple timeline. |||| è || One day of modeling Prezi, students will then create a timeline of events from day one of middle school. ||
 * ^  || Propaganda techniques and persuasive language as well as basic knowledge acquired through research. |||| è || Two days of lessons teaching basic techniques used-- examples reviewed and discussions held. Persuasive language lesson where students load their sentences with persuasive language. ||
 * 3. Create a new slogan based on a past slogan Pepsi used.

4. Write a persuasive letter to the local corporate officers of Pepsi in Greenville convincing them to use your advertisement. || Students will take history learned from Pepsi, and use an old slogan to generate a new one. |||| è || Students will be given the website pepsi.co, as well as pepsiworld.com to find lists of slogans used in Pepsi's history. ||
 * ^  || Students will need to know the steps to writing a letter, as well as how to organize their letter. |||| è || Teacher will have a mini lesson on how to write a letter: process & protocol. Students will then be given a graphic organizer organizing their thoughts into "similar ideas." From this they will then be able to create paragraphs. Persuasive language will be used from previous lesson. ||
 * 5. Research resources and list in a bibliography. || Students will need to know/review proper use of resources, as well as citing resources. |||| è || Students will have a lesson with the media coordinator showing them how to pick useful websites and how to cite their sources. Students will then have a practice with this. ||